City of Toronto
City websites are often not the best examples of what interaction design should look like, so as a side project I made both a website and iPad app based on Toronto, the city where I spent the first 5 years of my life. The website was more of a general website redesign while the app, called Toronto @ Nite, was an app to help residents and visitors find something cool to do.
After doing a survey, the primary results were that participants were frustrated with how hard city websites were to navigate and how small images were. Plus, visitors needed a list of big things to visit while they were up there. Utilizing the survey, user personas and a moodboard, I was able to continue onto the website design.
Now I could dive into wireframes, now that I knew how to move forward. For the iPad app, this helped me decide where to move my elements on each screen to make more sense.
Since this was the app that took you places, I used a metaphor of a taxi. I decided on using a yellow highlight with a primary black background to evoke this feeling on Toronto @ Nite. For the main website, I picked 5 very different colors that looked even better together that reflected the vast diversity of the city. Motion prototyping helped me visualize what would happen when a user touched certain elements in Toronto @ Nite.